I wanted to answer the 5 W’s and 1 H of our users. The intro section answers ‘what’ the website is all about and “where” to go to continue (See the “Talk to a Lawyer” heading and the “Let’s go” button). The second section explains ‘how’ it works (See the video explainer). The third section answers ‘why’ users would want to use Digest’s services. The fourth section shows ‘who’ the lawyers are. And finally, the fifth section answers ‘when’ to talk with lawyers (See the “Ok find me a lawyer now” call to action button).
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